How are e-commerce conversion rates measured?
We keep this compilation updated as new conversion data is published in 2022. At the end of this article, we also feature an analysis of landing page lead generation conversion rates by industry sector towards the end of the post. In this post, I have compiled different free industry sources focusing on retail e-commerce conversion. Now, as marketers plan for 2022, it's never been more important to audit and optimize your marketing success metrics. Naturally, all site managers and owners want to know the benchmarks - "how do our conversion rates compare?".
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industriesĪs you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites.
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